Beauty : French pharmacy products have taken over TikTok
With over 130 million views, #FrenchPharmacy is the new trend on the platform. Sought after by tourists, French “parapharmacie” brands, including La Roche-Posay, Avène and Nuxe have seen a boost in their sales from the social media skincare frenzy.
TikTok hits again and it is all about skincare. #FrenchPharmacy and #FrenchPharmacySkincare hashtags have taken over the social media platform, and go beyond the beauty community. This trend has gained over 130 million views, and it focuses on French pharmacy skincare products.
What makes these products special is not just that they work well, but also that they have a certain charm because they come from France, a place known for its expertise in skincare. Brands like La Roche-Posay, Bioderma, and Embryolisse, well-known for their quality and innovation, have grown popular on the American market. This type of skincare brands, known as "parapharmacie" products, have been secret favorites of French people and travelers for a long time because of their efficacy and clean ingredients.
@selfcareessential, TikTok search, @parisianvibe
As the trend grows on TikTok, the platform shows its strong impact again as more and more people are discovering these French pharmacy products, leading to a big increase in their sales. Because the TikTok algorithm boosts personal content more than other platforms, videos where users share their own experiences, before-and-after results, and give helpful reviews become easily viral. As TikTok increasingly replaces search engines, companies such as these French “parapharmacie” brands are put in the worldwide spotlight.
This whole phenomenon shows how powerful social media can be in influencing what people buy and how they take care of their skin. It also shows that beauty knowledge is becoming more accessible to everyone. TikTok is turning these once-secret beauty products into best-sellers, and it's changing the beauty world in a big way.
La Roche-Posay
TikTok's influence boosted French pharmacy product sales and global recognition, democratizing skincare knowledge and transforming niche brands into international sensations through user-generated content and reviews. The success of this trend is a celebration of the fascinating world of beauty, where the timeless appeal of French pharmacy products is now being shared in the modern world of social media.
