The Olympics through Fashion
The upcoming global event will take place in Paris, from July 26 to August 11 2024, and main fashion brands and designers are placing themselves with collaboration, special editions and limited collections. An international platform like no other, brands have taken the Olympics to frame and connect identity, sports and design.
Omega’s Speedmaster Chronoscope special edition for the 2024 Paris Games.
Estelle Mossely and Sakina Karchaoui. The Danish jewelry heavyweight created a nine-strong capsule of jewels inspired by the 2024 Olympics.
Montblanc Meisterstück x Olympic Heritage Collection. In addition to the edition dressed in the red lacquer used as signature color for the 1924 Games three more versions come in combinations of blue-gray resin as well as platinum engraved with a landscape from the Chamonix valley.
Available online from Lacoste’s e-commerce site as well as the Olympic Store, the pieces will also be available in Paris and from a pop-up in the Paris Charles de Gaulle airport from Aug. 1.
As an official licensee of Team USA, Barefoot Dreams has created a cozy collection of stars-and-stripes throws, patriotic socks, pet beds and sweaters, and wearable blankets for adults and children to cheer the Olympic athletes on from the comfort of home.
