What are the fashion trends that will reign over this Summer 2025?
As temperatures rise, so does creativity in fashion. Summer 2025 is shaping up to be a season of bold statements, nostalgic callbacks and unexpected details. From playful seafood prints to reimagined denim classics, these emerging trends reflect a shift toward individuality and experimentation.
Crochet and slow-living ethos
In today’s world where everything feels industrial and fast fashion, there’s a growing demand for things that feel slow-moving and crafted. Intricate handiwork and delicate details feel like a rebellion against the noise of modern life. It’s almost a form of soft resistance choosing something made with care, history and emotion over something made with speed.
Within this movement, crochet garments have emerged as a symbol of the slow-living ethos. Their creation demands time, patience, and attention—qualities that stand in stark contrast to the immediacy of mass production. For many brands, crochet represents not just an aesthetic choice, but a deeper appreciation for artisanal processes and the value of offline, human-centered craftsmanship.
Seafood themes in jewellery and accessories
This summer, fashion is taking a detour through the Mediterranean—via the specialty foods aisle. In place of the well-worn "fisherman aesthetic," novelty prints and accessories featuring tinned fish are dominating the style conversation for Summer 2025.
Leading the charge is the sardine, which has emerged as the season’s most unexpected muse. According to a recent Google Trends report, search interest in sardines hit an all-time high in May, with queries for "beaded sardine bag"—driven largely by Staud’s $298 “Staudine” style—rising by 300 percent.
On TikTok, the "Staudine" bag has inspired an entire Discover page, where enthusiastic unboxings rival those for luxury designer handbags. “We try to incorporate a playful symbol in each collection, and sardines felt like the perfect fit,” says Sarah Staudinger, co-founder and creative director of Staud. “They instantly remind me of long, lazy summer lunches in the Mediterranean—there’s something so nostalgic and emblematic about them.” Whether embraced for irony, whimsy, or sheer aesthetic charm, sardines are making waves as fashion’s most unlikely icon of the season.
Flared Denim Silhouettes
Seventies-inspired flared jeans are leading the denim revival for Summer 2025, marking a strong shift in consumer preferences toward nostalgic silhouettes with a modern twist. Spotted across major runway collections from Chloé to Coperni and Khaite, the trend is more than just a seasonal flourish—it’s backed by data.
According to recent market insights, interest in flared denim has surged by 57% across European and U.S. markets between January and March 2025, showing a clear return to retro styling.
In Europe alone, flare fits have grown by 5%, largely due to their universally flattering shape and versatile appeal. Whether paired with tailored blazers or breezy summer tops, the flare jean is proving to be a staple that bridges effortless style and comfort—making it a key player in the denim landscape this season.
Summer of Punk
While Y2K and punk aesthetics have defined European street style through the colder months, this summer they're evolving to meet the heat without losing their edge.
The punk-inflected look has transitioned into warmer-weather silhouettes, with fishnet tops, dark denim bermuda shorts, and asymmetrical skirts emerging as key pieces on city streets. Often paired with vintage band tees and layered accessories, the style retains its rebellious energy, proving that punk’s influence isn’t seasonal—it simply adapts.
Whether worn for attitude or nostalgia, this gritty, heat-defying take on summer dressing underscores the enduring appeal of countercultural fashion.
