Artificial Intelligence has taken the fashion industry by storm. Image renderings from sketch to prototype, finer product recommendations, virtual styling assistants… When it comes to trend forecasting, AI is the new instrument which helps detect the upcoming trends. Here’s how.

With over 130 million views, #FrenchPharmacy is the new trend on the platform. Sought after by tourists, French “parapharmacie” brands, including La Roche-Posay, Avène and Nuxe have seen a boost in their sales from the social media skincare frenzy.

A ludic and colourful display of Spanishness has taken the main stage at Le Bon Marché, with actress and Almodovar muse Rossy de Palma as host. A vibrant selection of Prêt-à-Porter, accessories, Art de la Table, deco and food. Clap your hands and discover Olé Olé until October 15th.

As part of the Supermassive collection, this new scent by French parfum house Les Eaux Primordiales is inspired from oceans depths and distant galaxies. A mysterious and intense launch composed of notes of spices, essence patchouli and white musk.

Coach owner Tapestry $8.5 billion purchase of Capri Holdings brands Michael Kors, Versace and Jimmy Choo defines a new player in the global luxury sector. But is it enough to compete in the same league as LVMH and Kering?

LVMHs Loewe collaboration with Studio Ghibli have been recurrent, but the recent Jimmy Choo’s Sailor Moon collection and the Astroboy red boots by MSCHF are making waves in the fashion trends scene. What is it all about?

Few fashion houses are making a buzz at couture level as Schiaparelli. Led by Daniel Roseberry, the revived Italian fashion house presented a wild runway in Paris Haute Couture week. Lions, leopard and she-wolf heads walked down the runway and polarised the audience opinions.

Between Zurich and London, the stylish and sustainable collections of Aqvarossa have a special connection with the alpaca fibre. Their conscious choice of natural fibres and the idea of longevity for a sustainable wardrobe defines the brand ethos for responsible shopping.

Expertise in producing luxury goods is something that France can boast about having global recognition. But a shifting global practice of outsourcing workshops to others countries have steadily declined the sector in the last 10 years. Conscious of the risk of them disappearing, the largest luxury brands have been taking action by opening their own training schools, programs and spaces were French savoir-faire is to be preserved.

Shared Magazine was invited to discover the universe of beauty, elegance and history of La Maison Guerlain, a Parisian symbol of luxury. Held during Les Journées Particulières, an LVMH initiative, Guerlain unveils the unique savoir-faire of the brand, the artisans work and the passion that fuels this icon of French chic for almost 200 years.

We connected with Estefania Lacayo, co-founder of Latin American Fashion Summit (LAFS), to understand the challenges Latin American creatives face when confronted with the international fashion market. A New-York based industry expert, Lacayo shares her insights and what to expect from the upcoming Raices by LAFS event on March 2023.

A 10-minute performance that left the fashion audience in awe. Bella Hadid’s nude body being covered in a spray-to-measure dress went viral and we want to know more about this fabric and its potential.

L’Oréal Paris presented the fifth edition of “Le Défilé L’Oréal Paris” at the École Militaire, a national monument and symbol of French excellence. With top-tier personalities and celebrities walking the runway, L’Oréal reaffirms their commitment to celebrate the beauty, the strength and the potential of women through a runway show that praises diversity and excellence.

When it comes to luxury knitwear, cashmere usually gets the spotlight. But unbeknownst to many, the vicuna wool takes the indisputable ‘best in class’ title when it comes to luxurious winter fabrics. Read below to discover this Andean top-tier fibre.

With a childhood spent between France and Japan, artist Tiffany Bouelle showcases her artistry on her eponymous social media account. Her brand image is immediately recognisable, her work is powerful, and her story-telling is engaging. Tiffany embodies the ethos of the multicultural creative in tune with the fast pace of these digital times.