Roger Vivier’s Kaleidochoc event in Paris

The Viv Choc was introduced in 2021 as a new house icon, designed in single colours and inspired by the Choc heel created by Monsieur Vivier in 1959. Roger Vivier’s current Creative Director, Gherardo Felloni, has reimagined this icon, revealing new dimensions for 2022 as he debuts the Kaleidochoc bag.

The 20-piece collection of day and evening bags explores the iconic style through a myriad of artisanal crafts. The result is endless possibilities of colour, texture, and detail that captivate like a mesmerising kaleidoscope, constantly changing pattern and sequence.

Precious beading and embroidery are just some of the innovations explored, as art, jewels, and the Vivier DNA combines on either leather, satin, or velvet materials, on which Gherardo Felloni invokes the savoir-faire of the Maison.

Shared Magazine captured some of the finest details of this launch at the Roger Vivier store event in rue Saint Honoré, Paris.

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