The future of Fashion : Streetwear vs. Quiet Luxury
Streetwear has dominated the fashion world for the last few years, but a new style has taken over the industry. Is Quiet Luxury marking the end of the 90s hip-hop inspired trend ?
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The fashion industry is currently undergoing a notable transformation, with Streetwear, known for its bold logos, oversized clothing, and casual sporty vibe, slowly losing its long-standing dominance to a more subdued and straight-lined style known as Quiet Luxury.
This shift is attributed to various factors, including the popularity of HBO hit-show Succession, TikTok trends such as “Coastal Grandmother”, and wears by A-List celebrities, including Gwyneth Paltrow (founder of Goop) whose court appearances did not go unnoticed. These elements have collectively propelled Quiet Luxury into the spotlight.
Jennifer Lawrence, Loro Piana, Gwyneth Paltrow, HBO’s Succession
Esteemed fashion houses like Balenciaga and Off-White, traditionally recognized for their Streetwear-inspired collections, have made a substantial pivot towards embracing Quiet Luxury. This shift signifies a move away from extravagant logos and flashy colors in favor of meticulous craftsmanship and timeless designs that characterize Quiet Luxury.
Moreover, Quiet Luxury's appeal lies in its ability to deviate from the excessive use of logos and flashy designs. This transition reflects a broader desire for authenticity and quality, redefining the fashion landscape from its previous years of more extravagant designs.
Balenciage, Off-White
Although Quiet Luxury is making its presence felt on runways, social media, and overall in today’s culture, Streetwear is far from fading away. The craze for high-priced sneakers, branded t-shirts, and accessories remains strong. It is clear that Quiet Luxury is gaining substantial traction, but it seems Streetwear paved the way for its successor, allowing for comfortable fits and less gendered designs.
It is not so much a disappearance of Streetwear but rather its transformation and integration with more upscale and enduring fashion trends, resulting in a nuanced and evolving fashion landscape that caters to a variety of tastes and preferences.
