Digital Marketing : 3D & AI’s Revolution for Fashion Brands and Influencers
3D renderings and videos have seized social media this year. As Artificial Intelligence is democratised, its digital allies have become tools for brand experience. Here is how it has redefined communications for fashion brands and influencers.
The year 2023 has witnessed an important shift in fashion communication, driven by the widespread adoption of 3D renderings and videos, fueled by accessible AI technology. Traditionally reliant on glossy photoshoots and runway events, fashion brands, such as Jacquemus, and influencers now utilize AI-powered 3D tools to reshape their engagement with audiences.
This change goes beyond the usual way of doing things. Now, virtual fashion shows are everywhere, allowing brands to display their clothes in realistic digital spaces. People can look closely at clothes and accessories from their own homes like never before. Additionally, AI-powered 3D has made it easier for people to try on clothes online using AR and VR apps. This makes online shopping better and reduces the number of returns.
AI-generated influencer Imma’s brand Astral Body.
Influencers, too, have harnessed 3D's power to elevate content. Collaborating with brands, they create visually striking posts using AI-enhanced 3D filters and effects, making their narratives more engaging on crowded social media platforms. There has even been a wave of new influencers, who are completely virtual. “Celebrity Robots” such as the Japanese influencer Imma or supermodel Shudu have brands fighting over them.
Through democratisation of AI, communication has become an inclusive space where creativity knows no bounds.
This democratization of AI technology has leveled the playing field, empowering smaller brands to access these cutting-edge tools and compete with established labels on digital platforms. Fashion communication is now an inclusive space where creativity knows no bounds.
Ian Padgham (origiful) for Jacquemus x Galeries Lafayettes
This year 2023 has reshaped fashion communication. The expansion of 3D and AI, through their new accessibility, redefines how brands and influencers connect with their audiences. From virtual fashion shows to enhanced online shopping experiences and creative influencer content, these innovations usher in a new era of fashion communication. As AI continues to evolve, the horizon is brimming with possibilities for the future of fashion engagement.
