ChuckII by Converse: a visit to Boston HQs

Converse is one of those few brands that is relatable to almost everyone.

From underground artists to A-list celebrities, passing by your average school teenager with a rock-back at their parents garage. Converse is one of the few brands that have a transversal appeal and have managed to keep their trademark design in a world where trends change at the blink of an eye.

I was invited to Boston’s headquarters to discover the new Chuck II model, an all-classic version that seeks to refresh the relationship between the brand and its long-time loyal customers. What I was not expecting was to find such a committed team, a team-work spirit and a support platform for young emerging artists at the heart of one of the biggest sneaker companies in the world.

The brand took us on a historical journey on the evolution of the Classic Converse shoe, but also on the city of Boston, where places such as Newbury street, Downtown Crossing, Boylston street and the Boston Harbor are always pumping with high-energy as trendy and high-end stores attract locals and tourists to the city-centre.

As impressed as I was on the Converse recording music studio, it only made sense as Berklee school of music is also located in Boston. A young and vibrant scene of young talents are usual on the bar and small plazas of the city. Eventually, some of them are invited to perform and record for free at the brands studio, who looks to encourage new talents and relate itself organically to this youthful and democratic footwear community.