With collaborations with brands such as Nike and Alpine for design, and artworks being sold with major auction houses, OBVIOUS is an art collective that enhances creativity through tech. Their goal? To contribute to the democratisation of the web3. Expect the unexpected.

Shared Magazine captured the best moments of the first festival in Paris dedicated to Drop Culture, this young trend of limited editions, exclusive collaborations and certain feeling of FOMO. From streetwear fashion brands to iconic sneakers collaborations, DRP presents a dedicated space to Metaverse and NFTs experience, gaming and live music.

The 20-piece collection of day and evening bags explores the iconic style through a myriad of artisanal crafts. Shared Magazine captured the finest moments of the Roger Vivier’s event in their Parisian store of rue Saint Honoré.

Few things are more frustrating for marketeers working in a consolidated brand or corporate business than the constantly evolving social media platforms.

One day it’s hot, the other day it’s not.

And although Instagram is constantly being decoded by Educational Influencers, TikTok is the new big question for brands: to have or to not have?

The Metaverse frenzy is quickly spreading throughout diverse sectors, and the fashion industry is no stranger to jumping on the latest trends. So, what is the best strategy for the luxury sector to enter the Metaverse and maintain its positioning while staying relevant on the web3?

Graciela Huam is a sustainable fashion label the seamlessly blends Dutch and Peruvian inspirations. She presents her latest collection, Huayna Picchu.

If you are here, you’ve probably already binge watched the second season of our most (or for some, least) favourite Netflix American character in Paris. And certainly, fashion is a big topic to discuss here.

Founded In 1927 by the iconic designer Elsa Schiaparelli, the brand remained dormant until 2014, when they bursted into a Paris Fashion Week. Today, they are having a major spotlight momentum. What was the strategy?

The recent editorial decision of rebranding the name of the most iconic fashion publication in the French market has been applauded, but also frowned upon to.

Twins Paulo and Roberto Ruiz Muñoz are the creative force behind the ultimate sustainable and identity-conscious menswear fashion brand. Now, after only 2 years, they have landed a prime-showcase at one of the biggest retailers in the world, Printemps de L’Homme. This is their story.

Conceived in 1921 by Ernest Beaux, the mythical fragrance celebrate a century of retail life. For the occasion, the iconic Parisian luxury brand presents a pop-up store with entry-level products elevated by Chanel’s luxury codes.

Part luxury department store and part 5-star luxury hotel with a dozen restaurants, La Samaritaine has bloomed with Parisian spring after 16 years of hibernation to claim the spotlight in Central Paris.

Luxury and premium brands producing top-quality content is nothing new. However, creating short-films that aim to compete on international film festivals and secure a spot on streaming platforms is taking the game to a whole new level.

It’s the buzzword out there, but what is it exactly? And what’s its real value?